#101 - How Do We Leverage Storytelling in Marketing?

Better question: how do we help people understand what we do and join us?

I was at a networking event a few weeks ago and one of the panel speakers introduced themselves and their business by essentially saying, “I’m the founder of Company X, the confusing thing that people don’t understand.” Which, of course, pinged my brain. No, sir, that’s not exactly true. People can understand we just need to help them. It is literally w…