#12 What Is it and Who is it For?

Two essential questions for crafting a story (and a new podcast I might love)

“What is it and who is it for?” They’re often the first questions I ask a new client interested in sharing something new with the world. Whether it’s a product “innovation” (true innovation is rare, though the word is bandied about like it’s oxygen) or a brand-new business being launched, I can’t uncover the way in to the story without these two things.…