#13 How Do You Tell A Brand Story?

For me, it started with a few good books.

I’ve spent a good portion of my career telling brand stories. I’ve worked with large institutions, small start-ups, and a lot in between (including a pest control company, which, for a girl with a huge bug phobia, was a trip). They all needed to clearly position themselves and help their users/customers/people and potential users/customers/people unders…