#163 – I’m Sorry, But It’s Not About You

A lesson I (happily) teach over and over again when it comes to storytelling

Your audience, your receiver, your customer that’s who it’s about. Not you. Yes, you’re telling the story and it’s a story about your thing or experience or product, but really, it’s about them. How will it serve them, how will it make their lives better, what will it teach them, how will it change their perspective? Your audience is who your story is r…