#17 When should we KISS?

Also known as keep it simple, Stupid

If we’re to believe the rock stars and rebels, we’re here for a good time not a long time. That means for us storytellers that if we want to engage an audience, we need to get to the point. Fast.

Don’t get me wrong, long form journalism is the kind I like best to read and create—I need word count and space to craft a tale. To provide context, nuance, AN…