#24 How To Make Your Story Stand Out in a Crowd
Brand Storytelling and the Hero of Your Stories
You are the hero of your own story.
If you’re telling a brand story, the brand is the hero. If it’s a business story (because brands and businesses are not always the same thing), the business is the hero. The same is true of a social media profile, or a job application. Let’s focus on brand storytelling for this example, but know it applies to stories …