#38 What Matters Most to You?

On the role of values in powerful storytelling and uncovering your own core values

What you believe, wait no. Sorry, what you value shapes your story. It influences the kinds of stories you tell, where you tell your stories and who you tell them for. The choices we make as individuals and as consumers are a reflection of our values. Who we buy from and what we buy can provide a lens into what matters to us. Values tell their own story.