#62 How to Go Viral in 2021

Sort of. A key ingredient in the formula for virality

Wonder.

It’s as old as time. It’s that sense of awe that comes with discovery or a question answered after deep exploration. It’s that sense of “woah, that’s new,” that comes with being exposed to an entirely different perspective that excites you.

The best stories create (or express) a sense of wonder. They take a moment or an idea and turn it into some…