#89 Do you do this one key thing to ensure your audience trusts you?

Don’t Just Talk About it, Be About it

Have you ever seen one of those ads on Instagram for a beautiful, life-changing something or other? A gorgeous jacket, a miraculous makeup solution, the perfect tool for you home. Have you seen them and been so impressed that you clicked over to their site, put in your credit card details and shipping address and hit buy? Only to have a cheap, sad versi…