#94 Brand Story Well Told: Magnolia

On how Waco, Texas made my dreams come true

This is a series where I let myself geek out on brands and branding a bit. This week I’m diving into the world of HGTV renovations and the Magnolia brand.

Chip and Joanna Gaines used to plant a magnolia tree on every property they bought, renovated, and sold in Waco. Back when they ran a small home goods shop and construction business in the Texas town t…