#98 – Why None of Us Are Truly Experts

And why that's a good thing.

I know a lot about storytelling, and writing, and brands, and marketing a business. I know a ton about strategy. More than the average bear. But I always pause when I go to describe myself as an expert and hesitate when others do. And, no, this is not about imposter syndrome—that is not an illness that I have ever succumbed to. I am very good at what I …